The product strategy is an important product management artefact. But despite its significance, it is not always effectively used. In this article, I discuss ten common strategy mistakes I see people make so you can avoid them and successfully leverage the product strategy. 🎧 You can listen to the audio…

The product vision plays a crucial part in achieving product success: It sets a shared direction and helps create strong alignment. Despite its importance, there are two competing views of what a product vision is and how it should be captured. In this article, I discuss the different approaches and…

To create value, product people, stakeholders, and development teams have to work together. But when people collaborate, things don’t always go smoothly, and problems emerge. As the person in charge of the product, you should address these issues and offer constructive feedback. That’s often easier said than done, though. Asking…

Change seems to be the only constant when it comes to software technology. Over the last ten years, microservices, cloud-based computing, augmented reality, blockchain, the Internet of Things, machine learning, and artificial intelligence have emerged — to name just a few new technologies. But as product people, we are often…

The head of product role and the product strategy are often linked. But should a head of product make strategic decisions for individual products? Or would it be better to empower the product people to own the product strategy? Read on to find out my advice. 🎧 Listen to the…

The product strategy is possibly the most important product management plan. But what exactly is it? Which information should it contain? Do you need a strategy for your product? How can you ensure that it is likely to result in a successful product and how do you keep it up…

Scrum is not a product management framework. But it can be tremendously valuable for product people: It can help you make the right product decisions and deliver great products if it’s correctly applied. In this article, I share ten tips to help you maximise value delivery with Scrum. 🎧 You…

I designed the product vision board to be a simple yet effective tool to capture the product vision and the product strategy. Despite its simplicity, it’s not always easy to effectively apply it. This article introduces a checklist to help you get the most out of the tool. Introduction The product…

As the person in charge of the product, you have a rewarding but challenging job. A key challenge is leading the stakeholders and development teams without being their boss, without being able to tell people what to do. …