Product Vision Board Checklist
I designed the product vision board to be a simple yet effective tool to capture the product vision and the product strategy. Despite its simplicity, it’s not always easy to effectively apply it. This article introduces a checklist to help you get the most out of the tool.
Introduction
The product vision board offers five sections. The vision captures the ultimate purpose for offering a product. The target group characterises the product’s users and customers. The needs describe the problem the product should address or the benefit it should offer. The product section states its standout features. The business goals capture the desired benefits the product should achieve for the company developing and providing it.
The checklist below states criteria to get the five elements of the product vision board right. Additionally, it offers criteria that apply to the entire board or its bottom sections. You can download the checklist together with the product vision board template for free from my website.
If you are new to the product vision board, then I recommend that you read the article The Product Vision Board or watch my YouTube video called Product Vision Board Introduction before you use the checklist.
Vision
Inspiring: Describes the positive change the product should create.
Shared: Unites people, creates alignment, and facilitates collaboration.
Ethical: Gives rise to a product that does not cause any harm to people and the planet.
Concise: Easy to understand and remember.
Ambitious: Describes a big, audacious goal that might never be fully reached.
Enduring: Provides guidance for the next five to ten years and is free from assumptions about the solution.
Target Group
Clear: Use relevant qualities like demographics and behavioural attributes to characterise the target group.
Specific: You can tell if somebody is included in the target group or not.
Cohesive: The members of a target group share similar attributes, e.g., age, lifestyle, disposable income. If that’s not the case, then break up the target group and form several subgroups, for example, a user and a customer one.
Read On …
To read the rest of this article and access the remaining tips, please head over to my website: https://www.romanpichler.com/blog/product-vision-board-checklist/
Learn More
You can learn more about effectively applying the product vision board and creating an inspiring vision and winning product strategy by attending my product strategy and roadmap training course and by reading my book Strategize.
Source: https://www.romanpichler.com/blog/product-vision-board-checklist/
