Roman Pichler
Nov 5, 2020

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Thansk for the follow-up question Perttu Talasniemi. As I briefly mentioned in my last reply, I find it beneficial when designers work closely with architects, programmers, and testers as part of a cross-functional team. This team should own the solution including the UX/UI design.

You are right: Aliging the stakeholders — people from marketing, sales, support, and other departments — is crucial. I discuss stakeholder managemennt in detail in my book How to Lead in Product Management. But you my find the following two articles a helpful starting point: Stakeholder Management Tips for Product People and Getting Stakeholder Engagement Right.

Hope this helps!

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Roman Pichler
Roman Pichler

Written by Roman Pichler

Product management expert. Author of “Strategize,” “How to Lead in Product Management” and “Agile Product Management with Scrum.” www.romanpichler.com

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